Environmental Triggers: How to Design Your Space for Deep Work

If you're struggling to stay focused, it might not be your to-do list. It might be your environment. Bootstrapped founders often ignore the one thing…

May 24

How do Founders Protect their Ideas From Being Ripped Off?

You’ve got a killer idea. It’s simple, elegant, and just unique enough to work. But before you even get to MVP, that creeping thought hits you: What if…

May 16 • 

Spencer Patterson

Your SEO Strategy Needs an Upgrade: Here's How You Scale With PSEO

Traditional content marketing takes too long, costs too much, and rarely delivers fast results. Programmatic SEO flips the script, allowing you to…

May 9

How Bootstrapped Founders Know When It’s Time to Sell

Selling your SaaS isn’t just about revenue. For bootstrapped founders, the signs are more often internal than external. You feel it before you…

May 2 • 

Spencer Patterson

April 2025

Even Ownership. Even Votes. Endless Problems. How to solve DEADLOCK.

A perfectly balanced ownership split sounds fair on paper. Everyone gets equal say, everyone's interests align, right? But reality can be messy…

Apr 11

March 2025

How to Use Web Scraping to Fill Your SaaS Funnel with High-Quality Leads

Bootstrappers can’t always outspend their competition, but you can certainly outsmart them. One of the best ways to do this is by using web scraping to…

Mar 21

Exiting Your Bootstrapped SaaS: The Playbook

As a bootstrapper, you've poured your energy into building your SaaS business from scratch. When it's finally time to exit, your goal is simple: get…

Mar 15

February 2025

The STAR Method for Selling Your SaaS: How Founders Can Use Storytelling to Win More Customers

Selling your SaaS product isn’t about listing features—it’s about storytelling. Customers connect with solutions that solve real problems, and the best…

Feb 7

January 2025

MEDDPICC: Building an Amazing Product That Sells Itself

Traditionally a sales qualification framework, MEDDPICC can help you focus your product development and user journey to not only attract users but also…

Jan 24

Lead Magnets: Turning Browsers Into Buyers

Lead magnets are your golden ticket to building an engaged email list and nurturing potential customers toward conversion.

Jan 17

A/B Testing: How Founders Can Enhance User Satisfaction and Drive Growth

It’s about iterating, learning, and improving every element of your SaaS product based on real-world data—not assumptions.

Jan 11 • 

Spencer Patterson

Bootstrapped Growth: Strategies for Scaling Without Outside Funding

It’s about scaling sustainably while leveraging your existing resources to the fullest.

Jan 3